B2B Product Catalogue Design
Project Overview
The Product Book and Price Book were developed as complementary B2B sales tools presenting Voigt Promotion’s range of display systems, textile products and advertising solutions.
The Product Book introduces the products and their applications, while the Price Book provides detailed information on pricing, sizes, specifications and accessories. Together, they help customers and resellers explore the product range, compare options and prepare orders.
Structure & Information Design
The catalogue was organised into clear product sections, making it easier to browse the range and understand the different applications. These included display frames, exhibition solutions, event products and advertising flags.
Each product presentation combines product photography with a concise description, key features, available sizes and information about its intended use. The content was structured to help customers quickly understand what each product is, where it can be used and which characteristics make it suitable for a particular application.
My Role
I was responsible for the design, layout and development of product descriptions based on information provided by the company. I organised product content and technical details into clear, accessible layouts, maintaining a consistent visual style across both publications.
Both books were produced in four language versions, with AI-assisted translation helping to adapt the content for different markets.
